If you do all this, you’ll greatly increase the affinity your customers have for you.
After all, you can’t make someone love you or even like you.
In fact, I often equate it to finding a life partner—you sometimes have to go on a lot of dates to land on Mr. If you're like many advisors, you may prefer a simple approach like that offered by Tinder.
In case you are unfamiliar with this digital date-seeking experience, let me briefly explain the Tinder app.
The get-to-know-you phase Something happened to confirm interest, because there is mutual benefit between marketer and customer — i.e. At this point, the phase of excitement to get to know one another is in high gear. The task, then, is to be aware of what you know, and respond accordingly. If a customer wants all your attention, and you’re someone who needs a bit more space, you may not be able to best satisfy their needs. If you haven’t been attentive, you won’t be able to know when things aren’t going well.Learn about them again, so you can know how to re-engage in a way that honors their expectations, and is more likely to be effective.For example, if you work for an airline, and notice that one of your frequent fliers has not flown with you for a while, you can compare this behavior alongside current business trends, and make assessments about what to do.In the 2005 romantic comedy “Hitch,” Alex Hitchens (played by Will Smith) recounts how he began his path to becoming a love doctor. ” These are the questions we’re left with after having been “ghosted.” They’re often the same questions that we’re probably never going to have answered because we’re not paying close enough attention.It all started with a college romance that saw him coming on far too strongly, followed by her sudden absence from his everyday life. We marketers tend to see an interested client, and either go 100 percent for them — throwing everything we’ve got at them, or play it casual, hoping not to bombard them. And in the process, we will be missing out on the fact that the person of interest is unique, and has unique needs.